Last Updated on August 25, 2023 by Ashish
Introduction: FIFA World Cup and Cloud Computing
At the peak of the technology revolution, every industry is embracing the concepts of cloud computing, artificial intelligence, machine learning, and big data. Cloud computing benefits businesses in a variety of ways including automation, increased speed, collaboration, security, and so on. Most importantly, cloud computing enables flexibility and mobility in expanding businesses following the needs of the company.
When all of the world’s biggest enterprises rely on cloud computing technologies, the sports industry is no exception. Every sport has made substantial technological advancements in recent decades to enhance analytical insights, user experience, and a variety of other practical elements.
The much-anticipated FIFA World Cup began on November 20, 2022, and will end on December 18, 2022. This one-month event used to attract about half of the world’s population. The FIFA World Cup, one of the greatest events on the planet, has introduced several new technologies every four years. This year, the world will also witness several unique advanced intelligence systems related to the 2022 FIFA World Cup.
Numerous new events are being introduced this year. Among others, any Arabic country is hosting the event for the first time this year, and it is taking place during the off-season. Because of Qatar’s hot summer, the football World Cup is being held in the winter to keep the players cool. Furthermore, all stadiums are fully air-conditioned, and the venues are adjacent to one another so that the fans can easily travel and enjoy the moment of live matches.
Aside from these aspects, other technological innovations have been introduced this year to make the event more appealing and easy to control. Adidas suspension system enabled football Al Rihla, cloud-based traffic management, crowd controllable drone, and equipped renewable energy system are some of the technical highlights.
Cloud computing benefits
Cloud computing and other technologies are used extensively in sporting events such as the FIFA World Cup, cricket, tennis championships, the Olympics, and many more. Using cloud computing technologies, large amounts of traffic may be managed seamlessly during peak hours. During a massive event like the FIFA World Cup, it is expected that there will be a large number of people with continuous demand.
Qatar is hosting the FIFA tournament this year, and approximately 3 million tickets have already been sold. Qatar, as a developed country, can easily manage such huge gatherings, but providing constant mobile, internet, and Wi-Fi facilities to guests is rather difficult. At this moment, providing uninterrupted internet services to audiences remains the top priority for live streaming.
Managing such a large crowd and providing efficient internet services in the absence of sufficient technological infrastructure is not only difficult but can also degrade the entire event. As a result, the excitement around the World Cup is heavily reliant on proper cloud computing infrastructure, which assures high-quality internet and customer support services. The development of a suitable artificial intelligence and machine learning integrated cloud framework can easily deal with uprising people’s demands.
During World Cup time, various cloud-based services are in great demand. During a football match, spectators demand improved streaming quality and uninterrupted service. Other elements such as online meal delivery, cab and hotel booking, and ticket purchasing are also in high demand during this time. The cloud idea is the only method to handle such massive traffic while delivering flawless service at peak times.
Cloud-based solutions primarily target players and other team members to provide them with critical performance information. Cloud computing was also used by television channels, media partners, and web platforms to deliver significant football moments, game highlights, episodes, live streaming, and other sport-related news to the entire world.
Cloud services are in great demand during the FIFA World Cup. Live streaming websites may experience a significant rise in traffic during this World Cup season. To manage such a large crowd, the service providers should maintain high-performance IT infrastructure from being crashed. Peak services are also expected at this moment from the providers for a flawless live-streaming experience.
Moreover, during FIFA or other major events, the active users fluctuate highly within a fraction of a second. Some crucial moments of the game can encourage millions of users to enter the website within a very short period. This could lead to the creation of a complicated cloud computing structure. Moving workloads to the cloud is thus a better choice than relying on traditional on-premises data storage.
Online ticket booking
Just like live streaming, online ticket purchasing is only viable when the cloud idea and big data analytics are integrated into the IT architecture. Providing online ticket services to millions of individuals is not a joke. As a result, cloud computing could be the greatest alternative method for online ticket booking.
Entradas, a renowned online ticketing company has also adopted the cloud concept and has switched its workloads to AWS cloud services beginning this year. There are various benefits to cloud computing that make it more business-friendly. Cloud computing benefits include flexibility, scalability, ease of integration, disaster recovery, and easy data access from any location via the Internet.
Applications of AI and ML
This year’s World Cup is focused on cutting-edge technology and novel applications of artificial intelligence, big data, and machine learning. Numerous new off-field and off-field technologies have been introduced in this World Cup season. The Alan Turing Institute in the United Kingdom developed a 2022 winner prediction artificial intelligence algorithm based on FIFA data in 2002. It predicts that Brazil could be the winner of the 2022 FIFA World Cup.
Machine learning and big data analytics have advanced to the point where they can forecast a player’s injury ahead of time. Other technologies include high-tech cameras to address any moving object on the ground, AI-enabled devices to check players’ health, temperature control and regulation within stadiums. AI, machine learning, and big data analytics can even assist coaches in improving their decision-making abilities, recruiting new players, and developing new game approaches.
Abusive comments detection using AI
Trolls and memes are now becoming popular topics on social media. Celebrities, actresses, athletes, and cricketers in particular have been heavily trolled as a result of their professional failures. According to sources, almost 50% of FIFA players were mocked, bullied, and harassed throughout the EURO Cup 2020 on social media. Some haters don’t even confine their criticism to trolling, but instead, resort to provocative crime and abuse.
FIFA created an AI system to detect such awful behavior and abuse players on social media. This artificial intelligence technology will prohibit social media users from inciting hostility toward players. It may also recognize slang and offensive words used by any user.
The AI system will closely monitor all of the user’s activity and report any inappropriate behavior discovered on the social networking platform. It will also remove any such harassing post from the social site, identify the user’s account from which it was posted, and finally file a complaint with the appropriate authorities to take action.
Metaverse football experience
FIFA World Cup collaborated with ROBLOX, a well-known online gaming corporation, to provide users with an unforgettable gaming experience. ROBLOX released FIFA World, a high-definition game that the community may play for free. This FIFA World game will transport players into a virtual world and provide an incredible metaverse gameplay experience.
Facial recognition technology
The FIFA World Cup 2022 kicked off on November 20, and the final will take place on December 18. This one-month-long event will feature 64 scheduled matches spread over eight stadiums in Qatar. According to a recent statistic, over 2.45 million people witnessed the first 48 FIFA World Cup matches in 2022. Over 65,000 people attended the opening ceremony of the 2022 FIFA World Cup.
The preceding statistical data clearly depicts that security officers may have a difficult time dealing with such a large number of spectators. Manual security checks of visitors entering the stadium are not only difficult but appear to be impossible. As a result, all stadiums are outfitted with 15,000 facial recognition cameras to monitor the attendee’s entry and exit.
All attendees are required to register on a digital identification website developed by the Qatari government. Every viewer is required to upload a photo and proof of identification to the website. During admittance, the installed facial recognition cameras will scan all guests’ faces and cross-reference them with the submitted documents. This will save time and allow for a more convenient security check.
Furthermore, these cameras closely monitor all visitor actions and inform officials in the event of fraud or fake entries. AI systems can improve security to a larger level in a more methodical manner. It can also prevent suspicious visitors from entering the venues, reduce disorder, avoid violence, and prevent terrorism.
Every time FIFA came out with fresh revolutionary concepts and technologies that increased the game’s value. FIFA organizers offered some mind-blowing innovations to the entire world this year as well. The 2022 FIFA World Cup is the most expensive FIFA version to date, and it is full of surprises for fans. Most crucially, the entire world is obsessed with one thing in particular, namely technological developments. Here is a list of the seven unique technologies included in the 2022 FIFA edition.
This technology was initially used in the 2014 FIFA World Cup and has been used ever since. This technology allows referees to determine whether the ball entirely passed the goal line or not. This system is made up of 14 high-speed cameras installed at the top of the stadium, directly below the roof. Within one second, a signal is transferred from the cameras to the match referees’ watches, ensuring an instant decision.
Whenever a circumstance arises where the referees are unable to make an honest judgment on scoring a goal, this technology assists the referees in reaching a final verdict. These cameras are aimed toward the goal posts on each side of the field and are used to capture the goal-scoring moment. These cameras generate a 3D animated image, which is then projected on the giant screen for the fans to visualize the decision made.
High-tech football Al Rihla
Since 1970, ADIDAS has been the official sponsor of the match ball in every FIFA World Cup. Every FIFA World Cup special edition football is known by specific names like Telstar (2018), Brazuca (2014), Jabulani (2010), and so on. Like the previous ones, this year’s official match ball is named Al Rihla.
Al Rihla, a high-tech World Cup ball, is another surprise for this year’s FIFA World Cup. This limited edition revolutionary football included high-tech features such as close offside detection and kick point recognition. At the center of this ADIDAS suspension system-enabled Al Rihla, there is an Inertial Measurement Unit (IMU) sensor. This IMU sensor can deliver 500 ball data points per second to the server, thus measuring accurate kick point and tight offside.
Semi-automated offside detection
Semi-automated offside technology is the upgraded version of virtual assistant referee (VAR) technology. VAR was initially implemented at the 2018 FIFA World Cup, and since has been used in the majority of football matches. In order to address the flaws of VAR technology, FIFA organizers implemented a more advanced offside identification technique in this FIFA season. Semi-automated offside detection technology detects offside balls and supports referees in making rapid and accurate decisions throughout a match.
Semi-automated offside technology consists of 12 dedicated cameras located under the roof in the same location as goal-line cameras. Offside detection cameras, as opposed to goal-line high-speed cameras, cover the entire field and follow the positions of every player on the ground. At 50 times per second, they recognize 29 separate data points, player positions, and locate the ball.
This offside technology generates a virtual line automatically to identify and highlight the exact location of a player being offside or onside. Furthermore, the sensors implanted in high-tech football add value in determining the exact pass-playing moment. Semi-automated offside technology warns referees whenever an offside player obtains the ball, allowing them to make correct choices.
Stadium cooling technology
The sophisticated stadium cooling system is another highlight of this year’s FIFA World Cup. Although the 2022 FIFA World Cup is taking place during the off-season this year, the temperature in the Gulf continent, such as Qatar, is projected to be around 25 degrees Celsius. This year, the organizers came up with the notion of superior stadium cooling equipment to relieve the fans and players from the hot and humid conditions.
Digital twin solutions power the stadium cooling systems. A digital twin is a direct cooling method that combines insulation and an intelligent system. This cooling system includes 40,000 IoT sensors that are deployed and dispersed evenly across the stadium. These sensors collect real-time live data and keep the stadium temperature balanced and consistent throughout.
There are vents that draw heated air from the outside environment into the cooling system, circulate it, cool it with water, and then pump it out through the air jets. This air circulation system directs air movement over the ground as well as through the seating area.
This year, FIFA organizers are emphasizing sustainability. Wherever possible, FIFA is utilizing renewable energy as a power source. FIFA installed a renewable energy system known as El Palm in the venues this year to meet the need for power.
El Palm is just a wind turbine with solar panels mounted on the top. This technology is capable of harvesting both wind and solar power at the same time. Visitors can benefit from Wi-Fi and USB charging stations at El Palm. El Palm can also be used as a shaded sitting spot.
FIFA player mobile application
The FIFA World Cup is full of surprises and innovative technologies. This year, software developers built a FIFA player mobile app, which is being used for the first time at the Qatar World Cup. The FIFA player app is introduced to monitor a player’s on-field performance insights and stats. After each match, players can readily check their performance data insights and metrics.
This mobile application was designed specifically for players to track their on-field performance. The players should be able to recognize their flaws and blunders throughout a game and work on their weaknesses to improve themselves. The FIFA player app can also record football data intelligence and physical performance indicators such as distance traveled, running speed, line-breaking occurrences, etc.
Assistive braille technology
Who says you can’t appreciate the core of the FIFA World Cup if you’re sight-impaired? When FIFA is present, anything is possible. Through an assistive braille intelligent technology, FIFA enabled visually challenged people to experience every second of the World Cup.
FIFA organizers included a braille entertainment platform called Bonocle to help blind people enjoy the 2022 World Cup. This functional transcoding platform is the first braille system for the blind and is powered by innovative assistive technology to provide access to any digital information.
Feelix Palm is another braille technology that will be used in the 2022 FIFA World Cup. This technique uses a hand palm communicator to send messages to visionless people through electric impulses.
Challenging aspects of cloud computing
Implementing cloud computing and artificial intelligence proved to be extremely advantageous in a variety of ways. Aside from new high-tech advancements, development, and integration, cloud computing raises a few main challenges. FIFA organizers must always be prepared to handle any issues that may develop during the event. If one or more of the plans fails, the developers should have backup plans in place. Let us now look at some of the issues of cloud computing that include some possible risks.
The first challenging aspects include the required capital cost. The 2022 FIFA World Cup will be the most costly season to date with a budget of $200 billion, roughly 12 times that of the previous 2018 season. The cost clearly shows that constructing IT infrastructure and deploying high-tech novel solutions necessitates a significant capital commitment.
The fear of cyber-attacks and hackers attempting to get access to the system and retrieve confidential data via cloud storage is a second possibility. As a result, safeguarding is critical in IT-integrated intelligent systems. The security team must be proactive, and precautionary steps should be taken to prevent the occurrence of cyber-crime disasters.
The next threat is the occurrence of terrorist attacks. Terrorist attack is one of the major risks at a large event like the FIFA World Cup, where millions of people have congregated to watch the game live. At this stage of technology, the terrorist organization may plot an attack utilizing high-tech drones, which is considerably easier and less expensive. There is a strong likelihood that some evil people may use technology in a negative way.
However, technological teams are also prepared with interceptor drones capable of locating and destroying suspicious drones flying near game locations. Finally, due to heavy traffic, a website may crash; therefore, regular monitoring and high maintenance are also essential.
The full article illustrates the impact of cloud computing and artificial intelligence on the FIFA World Cup. It is clear how technology has altered the FIFA World Cup scene in recent seasons. More technical breakthroughs are predicted to be achieved in future seasons as time passes. It is also true that intelligent technology made the entire procedure more controllable and easier.
Cloud computing greatly aids in making flexible decisions and handling other departmental difficulties. Finally, it can be argued that cloud computing is steadily making its way into non-business sectors such as sports, health, and education. Cloud computing is adaptable enough to demonstrate its capability and superiority in a variety of industries.